6 months | 2024
Strategic Advisory
Brand Strategy
Content & Communication
Website Collaboration
Investor Relations
Investor-ready SaaS story for CRE market with full investment memorandum and €7.5B TAM validation.
Invest Lease is a SaaS solution designed to streamline the commercial real estate (CRE) leasing process. The platform connects landlords, brokers, and tenants in a unified ecosystem, reducing friction and accelerating deal closures. While the product was robust, the brand lacked a compelling narrative to attract early-stage investment and pilot partners.
Invest Lease had a strong product vision but needed a cohesive narrative and a robust strategy to approach investors and the market.
The core challenges were:
- Complex value proposition: The product solved multiple problems, making it hard to explain simply
- Undefined market positioning: It wasn't clear if this was a tool for brokers or a marketplace for tenants
- Lack of investor materials: No pitch deck or investment memorandum to raise capital
- Visual identity gap: The existing branding didn't reflect the sophistication of the platform
They needed to transition from "promising idea" to "investor-ready business" in a short timeframe.
Strategic Advisory & Brand Storytelling
We worked closely with the Invest Lease team to refine their core value proposition. We shifted the narrative from "software for leasing" to "the operating system for commercial real estate efficiency."
Investment Memorandum & Pitch Deck
We structured and designed a comprehensive investment memorandum and pitch deck that highlighted:
- Market Opportunity: Validated €7.5B TAM in target European markets
- Problem/Solution Fit: Clear articulation of the friction in current leasing workflows
- Business Model: Scalable SaaS revenue streams
- Go-to-Market Strategy: Phased rollout plan for pilot cities
Website & Content Collaboration
We collaborated on the website structure and copy to ensure the public-facing message aligned with the investor story. This included defining user personas and tailoring messaging for landlords, brokers, and tenants separately.
Total Addressable Market validated
Investor-ready pitch deck and memorandum
Brand narrative and market positioning
The strategic repositioning and content development yielded significant results:
- Investor-Ready: Delivered a professional, data-backed investment memorandum and pitch deck
- Clear Positioning: Defined a sharp, defensible market position
- Strategic Roadmap: Established a clear 12-month roadmap for product rollout and fundraising
- Unified Messaging: Consistent narrative across website, deck, and sales materials
Ready for Capital
Invest Lease is now equipped with the strategic assets needed to secure seed funding and enter the market with confidence. The narrative is clear, the data is validated, and the brand is ready for the big stage.
