3 months | Q4 2024 - Q1 2025
Performance & Growth
Strategic Advisory
CMO for Hire
Creative Direction
Building a High-Intent Acquisition System for a Leading Travel Agency
Kurban Travel is a leading travel agency based in Beirut, known for its premium service and global reach. Despite a strong reputation, their digital acquisition was fragmented. They had visibility but lacked a structured system to capture high-intent leads for specific holiday packages.
Kurban Travel was facing what many travel agencies experience:
- High noise, low signal: Lots of social engagement, but hard to track actual bookings
- Fragmented data: Leads coming from WhatsApp, DM, phone, and email without a central view
- Seasonal pressure: Need to fill specific packages (e.g., Christmas, New Year) in a short window
- Creative fatigue: Need for constant fresh content to stand out in a crowded market
They needed a system that didn't just get "likes" but drove qualified inquiries for specific destinations.
Strategic Partner: CMO for Hire Role
We stepped in as a full strategic partner, not just an ads agency. We worked with the Kurban team to:
- Define the core offers for the season
- Structure the sales funnel from ad to booking
- Align sales and marketing teams on lead handling
Performance Architecture
We built a campaign structure focused on Lead Generation via Meta Ads (Facebook & Instagram):
- Destination-Specific Campaigns: Separate funnels for "Ski Holidays," "Sun Escapes," and "European City Breaks"
- High-Intent Lead Forms: Capturing details (Budget, Destination, Dates) upfront to qualify leads
- Retargeting Layers: Re-engaging people who viewed packages but didn't inquire
Creative Direction
We moved away from generic stock photos to dynamic, motion-based ads that showcased the experience of the trip, creating emotional urgency.
Qualified leads per month on average
Views in a single month across ads and content
Organic followers gained within first month
The impact was immediate and measurable:
- Lead Volume: Generated 700 qualified leads/month on average
- Massive Reach: Achieved 1M+ views in a single month across ads and content
- Community Growth: Gained 1,000 organic followers within the first month
- Sales Alignment: Sales team reported higher lead quality and better close rates
A Predictable Booking Engine
Kurban Travel now operates with a clear digital playbook. They know that when they launch a package, they have a system to fill it. The "CMO for Hire" model allowed us to build this capability inside their business, leaving them stronger than when we started.
