Building a High-Intent Acquisition System for a Leading Travel Agency

Timeline

3 months | Q4 2024 - Q1 2025

Our Role

Performance & Growth

Strategic Advisory

CMO for Hire

Creative Direction

Kurban Travel is a leading travel agency based in Beirut, known for its premium service and global reach. Despite a strong reputation, their digital acquisition was fragmented. They had visibility but lacked a structured system to capture high-intent leads for specific holiday packages.

The Challenge

Kurban Travel was facing what many travel agencies experience:

  • High noise, low signal: Lots of social engagement, but hard to track actual bookings
  • Fragmented data: Leads coming from WhatsApp, DM, phone, and email without a central view
  • Seasonal pressure: Need to fill specific packages (e.g., Christmas, New Year) in a short window
  • Creative fatigue: Need for constant fresh content to stand out in a crowded market

They needed a system that didn't just get "likes" but drove qualified inquiries for specific destinations.

Kurban Travel solution visual

The Solution

Strategic Partner: CMO for Hire Role
We stepped in as a full strategic partner, not just an ads agency. We worked with the Kurban team to:

  • Define the core offers for the season
  • Structure the sales funnel from ad to booking
  • Align sales and marketing teams on lead handling

Performance Architecture
We built a campaign structure focused on Lead Generation via Meta Ads (Facebook & Instagram):

  • Destination-Specific Campaigns: Separate funnels for "Ski Holidays," "Sun Escapes," and "European City Breaks"
  • High-Intent Lead Forms: Capturing details (Budget, Destination, Dates) upfront to qualify leads
  • Retargeting Layers: Re-engaging people who viewed packages but didn't inquire

Creative Direction
We moved away from generic stock photos to dynamic, motion-based ads that showcased the experience of the trip, creating emotional urgency.

The Results

700

Qualified leads per month on average

1M+

Views in a single month across ads and content

1,000

Organic followers gained within first month

The impact was immediate and measurable:

  • Lead Volume: Generated 700 qualified leads/month on average
  • Massive Reach: Achieved 1M+ views in a single month across ads and content
  • Community Growth: Gained 1,000 organic followers within the first month
  • Sales Alignment: Sales team reported higher lead quality and better close rates

A Predictable Booking Engine
Kurban Travel now operates with a clear digital playbook. They know that when they launch a package, they have a system to fill it. The "CMO for Hire" model allowed us to build this capability inside their business, leaving them stronger than when we started.

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